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Tag Archives: hysteria

New Balance Hysteria Shows Us Meaning Beyond Markets

The burning of New Balance shoes in reaction to the culturally charged 2016 election tells us something about human nature that secular society resolutely ignores.  Markets and productivity are not ends unto themselves. In the secular enlightenment paradigm it’s irrational to destroy a perfectly good pair of shoes, or an expensive NFL licensed Kaepernick jersey, avoid a restauarant like Chic Filet, or a store like Target.
But in real life people intuitively understand that the flow of wealth represents the lifeblood of cultures.  We do not pursue commerce just for its own sake.  Without context production and the accumulation of wealth has no meaning.  We are taught to think in terms of just getting rich and selfishness is a strong motivator, but that’s not the whole story.  Getting rich as an individual means nothing if your civilization is about to get sacked and plundered and the culture you rely on subjugated.  Only by living in splendid isolation with our own entire continent to grow into could we ever have grown so naive.  Without your culture of people who believe in the dollar, it’s worth nothing.
So we can see in the right context that the economy isn’t some entity that we serve, it exists to serve us. It’s the mechanism by which a group uses wealth to its advantage.  You may be the richest empire on earth, but if all that wealth does not grow the group’s resources and power it is worth less than nothing at all.  Impoverished Somalis have clans they know will back them up no matter what.  Atomized Americans live every day knowing they are one slip away from falling through the cracks and if anyone cares to even notice, it will be to ridicule them.  In this we see the insanity and irony of the religion of enlightenment trying to treat production and wealth itself as mathematical goody points to be tallied up on a sheet.
With the age of neo-tribalism dawning, we see the supposedly monolithic economy being divided up by tribe just like land and culture.  Wealth too is territory.  

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