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Tag Archives: cheese

An Odd Flavor of Korean Ice Cream

I found this at a regular corner store where I was living in a suburb in the Seoul area in 2009. It actually didn’t taste that cheesy which is just as well since Asians typically aren’t fans of that kind of flavor. Which begs the question: why in Asia were they marketing a product as being cheese flavored?
Cheese can be seen as classy, chic, and Western .(I once saw $6 dollar small boxes of imported Kraft singles strategically located in the wine department in an E-mart).
But it is still very much in the process of gaining popular acceptance.

As for the slogan, it’s nonsense, but Northeast Asians like the look and sound of certain English words. “Story” seems to be one that’s caught on.

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