Politics Societies

New Balance Hysteria Shows Us Meaning Beyond Markets

The burning of New Balance shoes in reaction to the culturally charged 2016 election tells us something about human nature that secular society resolutely ignores.  Markets and productivity are not ends unto themselves. In the secular enlightenment paradigm it’s irrational to destroy a perfectly good pair of shoes, or an expensive NFL licensed Kaepernick jersey, avoid a restauarant like Chic Filet, or a store like Target.
But in real life people intuitively understand that the flow of wealth represents the lifeblood of cultures.  We do not pursue commerce just for its own sake.  Without context production and the accumulation of wealth has no meaning.  We are taught to think in terms of just getting rich and selfishness is a strong motivator, but that’s not the whole story.  Getting rich as an individual means nothing if your civilization is about to get sacked and plundered and the culture you rely on subjugated.  Only by living in splendid isolation with our own entire continent to grow into could we ever have grown so naive.  Without your culture of people who believe in the dollar, it’s worth nothing.
So we can see in the right context that the economy isn’t some entity that we serve, it exists to serve us. It’s the mechanism by which a group uses wealth to its advantage.  You may be the richest empire on earth, but if all that wealth does not grow the group’s resources and power it is worth less than nothing at all.  Impoverished Somalis have clans they know will back them up no matter what.  Atomized Americans live every day knowing they are one slip away from falling through the cracks and if anyone cares to even notice, it will be to ridicule them.  In this we see the insanity and irony of the religion of enlightenment trying to treat production and wealth itself as mathematical goody points to be tallied up on a sheet.
With the age of neo-tribalism dawning, we see the supposedly monolithic economy being divided up by tribe just like land and culture.  Wealth too is territory.  

By Giovanni Dannato

In 1547 I was burnt at the stake in Rome for my pernicious pamphlet proclaiming that the heavens were not filled with a profusion of aether, but rather an extensive vacuum.
Now, the phlogiston that composed my being has re-manifested centuries in the future so that I may continue the task that was inconveniently disrupted so long ago.
Now, I live in Rome on the very street where I (and others) were publicly burnt. To this day, the street is known as what I would translate as 'Heretic's Way'. My charming residence is number 6 on this old road. Please, do come inside and pay me a visit; I should be delighted to spew out endless pedagoguery to one and all...

5 replies on “New Balance Hysteria Shows Us Meaning Beyond Markets”

For is that not the great fear of all, to have both a debit before the Blessed Exchequer, and to have no one who cares?

I suspect the devotion of the so-called hipsters to their….image has much to do with that fear of being cast away by some social faux pas and having no one they can rely on. They, particularly the male ones with smaller trust funds, can never rest easy since to be cut off from their social group is to be cut off from their stay in heaven, and to be cast down to the pits of the commoners.

I can’t find the piece at the moment, but I recall a writer indicating that the great fear of the “Middle Class” was to be cast down, and that fear was the key tell in determining someone’s class in society. That the phrase “We don’t want trouble” comes to be definitive.

Great analysis of hipster psychology. It goes along way to explaining why these events register as a life and death crisis for them. It actually is in their primal mind where ostracism means certain death.
I’ve written in that vein on the prissiness middle class myself, but the source you may be looking for and which I was very much inspired by is Paul Fussell’s book, Class.

Yes to Fussell.

The trust fund hipsters are a rather odd hybrid. No power because they don’t have any idea what it is, conformist because they must be, and no real court to play court games in.

As bizarre as this idea is, are they the entertainment for the collective court harem?

I read Class last year. Some of the information is out of date and needs to be extrapolated to imagine the modern equivalants.

Fussell’s book references the Official Preppy Handbook which I have not read. Has it aged better than Class?

Irony is here in Knoxville, TN, there two well known black American radio personalities on WOKI who religiously endorse New Balance shoes, and it’s not just because they get paid to do the commercials.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s